Week 3 Masterclass: The Megawatt Empire — The Birth of the Grand Ole Opry
Semester 1 / Cluster 3: The Birth of the Airwave Empire (WSM & The Grand Ole Opry)
Part I: The corporate cold room
The institution that built modern country music wasn’t born in a pine-cabin hollow, and it didn’t rise out of the sweat of a mountain porch dance. It was engineered inside the marble-tiled corporate headquarters of the National Life and Accident Insurance Company, at 7th Avenue and Union Street in downtown Nashville.




